Since established in 1995, for ten years, Hongfenbaobei has bent herself to develop series of male and female housecoats, has developed the brand image with the product strategy of comfort, fashion, elegance and internationalization, and has devoted herself to offer the society series of products which are romantic, cozy, and home warm. And she also insists that the principle of taste life and to be comfortable should be combined with the process of product development and operation. Now she has developed into an integral enterprise that combines design, producing, export and local marketing into a whole, and has established a multiple-brand development strategy with the core of Hongfenbaobei Housecoats. The company currently consists of two entity companies--Hongkong Hongfenbaobei International Co., Ltd. (which enjoys independent import and export rights, and is solely in charge of Hongfenbaobei and Qianyan's marketing management on the Chinese market.) Shantou Xiangfa Garment Co.,Ltd. (which is solely in charge of Hongfenbaobei and Qianyan's production and purchase.) Now the company owns brands such as Hongfenbaobei Housecoat and Qianyan Pajamas, etc.

The uniform product quality, the continuous creative design and the production technique is the magic weapon of how the company gets victory. In 2000, the company has passed the authentication of ISO9001 (International Organization for Standardization Quality), is the only pajamas brand that is successively recommended by Guangdong Textile Quality Control Center, and is chosen as " products believable in quality" by Chinese Customers' Fund. In recent years, the company has concentrated great efforts in breeding and managing the brand, has invested large in developing new product, has established the strong design troops, to grasp exactly the latest market development, to combine the international popular elements and the company's brand image perfectly, to design and produce the novel and special products, and with the nearly perfect craftwork and good quality, has won the customers' trust and support. Now in each big department store in domestic, the sale of housecoats, Hongfenbaobei is ahead of all others, and sells well in many countries such as America, Canada and occident, etc. And to meet international customers, has established the Hongkong Hongfenbaobei International Co.,Ltd.

The key of ten year's brilliance and success is owning the set of perfect marketing strategy which is on design, production, ways of marketing, good service, image development, disseminating and popularizing and complementing the supply of goods.

In future, Hongfenbaobei will return the customers' favour with more professional design, more elegant style, more excellent serving quality and more comfortable shopping environment.